Dr. Alina Braun

As a leading member of the BMW GROUP Design's 'House of Future', my mission is to challenge conventional wisdom and inspire imaginative solutions that will result in meaningful products and experiences for a promising tomorrow. Our team is responsible for envisioning and creating the future for Rolls-Royce, Mini, BMW, BMW i, BMW M, BMW ALPINA, and BMW Motorrad using innovative ideas and detailed design strategies that align with human needs, brand identities, and business goals.

Implementing the power of Design Psychology for design visions & strategies for the brands BMW, BMW M, and BMW ALPINA. Working along the BMW Design leadership team & some of the greatest people to creat what comes next - impacting our world and society.

In simple terms, I advise car designers, marketing experts, and engineers to understand what people really see (and want) when looking at cars and back up my recommendations with scientific insights. At Geely Design Global, I am part of the Global Strategy & Business Development team, advising the Executive Vice President of Design at the Geely Auto Group and the leaders of the seven Geely Design Global studios across the globe supporting several brands such as Lotus, Smart, Lynk & Co, and Geely Auto.

Luxury textiles with a specialization in cashmere, merino wool, and silk. Alina Braun products are available in over 16 selected boutiques across Europe and North America.

At Geely Design U.K., my team worked holistic and cross-functional ensuring the highest design quality for all our cars, mainly working on Lotus projects.

Within McLaren, I represented Perceived Quality (PQ) at the highest levels. Starting with a blank sheet of paper, I developed the PQ attribute for McLaren. In a short time period, we achieved to grow the cross-functional PQ team and its impact beyond expectations. I was ultimately accountable for finding and delivering robust and repeatable design & engineering solutions to achieve the highest quality design executions meeting and/or exceeding our customers’ expectations of our award-winning supercars.

I felt honored to teach several courses at the School of Textiles and Design at Reutlingen University sharing my knowledge of the textile, clothing, and retail business sectors to support young talents.

I felt honored to teach and support courses at the School of Human Sciences at Auburn University sharing my knowledge of the textile, clothing, and retail business sectors to support young talents.

Textiltechnologie und - management

Summa Cum Laude; Research Focus: Consumer Behavior, Perceived Quality

Summa Cum Laude; Research Focus: Consumer Behavior, Product Aesthetics & Perceived Risks