Alice Tatang Widjaja

Onsite performance reporting for ongoing marketing activities and shop optimization measures. Responsible for merchandising- and promotional campaign execution of the German Zalando shop and the vertical KIOMI. Compiling product assortment allowing for customer value and performance. Conception and administration of merchandising concepts.

Partnering closely with major advertising clients from the retail industry and their agencies (SEM, media, creative, and digital agencies) to develop digital solutions that build the clients businesses and brands. Providing consultancy services across Google's broad range of search, display, video and mobile advertising technologies (AdWords, Google Display Network, Google Analytics, Doubleclick, AdMob, YouTube) with the goal of optimising the clients' advertising expenditures.

Researching and maintaining contacts with journalists of national and local media. Serving and monitoring of clients’ social media profiles. Organising press events. Developing and processing of press kits, communication concepts and -campaigns.

Researching and translating country-specific data.

Coordinating and responding to PR- and journalist inquiries. Developing concept and content for integrated company website. Implementing and communicating the Unilever Foundation. Developing internal and external communication means.

International Marketing, Strategy, Corporate Social Responsibility