Alexey Ekimov
Angestellt, Sales & Key Account Manager, Technicon Design Deutschland GmbH
München, Deutschland
Über mich
• 18 years of experience in Sales and Marketing in the automotive industry; • Build-up and development of Marketing function for spare parts, services, accessory, tires and motor oil; • Detailed knowledge of the After-Sales business on wholesale (importer) and retail (dealership) level; • Strong management and process optimization skills.
Werdegang
Berufserfahrung von Alexey Ekimov
Bis heute 10 Monate, seit Sep. 2023
Sales & Key Account Manager
Technicon Design Deutschland GmbH
Management of selected international and national Key Accounts (OEMs and automotive suppliers) in Bavaria, Germany. Development of the market potential, determination of customer satisfaction and use of a CRM system (Salesforce). Management of the selected Key Accounts offering services along the entire automotive value chain: • Services of vehicle testing • Quality management services for the industry • Aftersales services B2B-Sales of outsourcing services for automotive OEMs and Suppliers.
B2B-Sales of outsourcing services for automotive OEMs and Suppliers: • Services of vehicle testing • Quality management services for the industry • Aftersales services Main Achievements: • Increase of Company’s turnover and profitability; • Aquisition of new cusotomers, e.g. Daimler, BMW, Stellantis; • Development of Company’s Vehicle retrofit business (main margin driver in Production segment) • Development of new business area: business with non-automotive customers.
2 Jahre und 8 Monate, Okt. 2013 - Mai 2016
Head of Aftersales Marketing
Suzuki
Main Achievements: • Establishing of B2b and B2C Marketing functions in Aftersales division; • Increase of parts and accessory yearly turnover. Overachievement of Gross profit target; • Build-up of effective marketing team; • Creation of dealer motivation programmes.
During my work I established and managed aftersales marketing functions for Volkswagen Passenger Cars brand, such as: • Market Analysis: Analyzing car park, price analysis • Promotion: Developing communication strategy, creation advertising in cooperation with agencies; Marketing actions supporting sales of Parts, Labors, Accessories, and additional services; Seasonal and product campaigns. • Marketing support of Loyalty programs, such as Roadside Assistance, Extended Warranty, Fleet Service, Body & Paint.
• Analysis: Developing the Sales Budget. Controlling of the sales budget execution on regional and single customer level. Demand forecasting. • Planning: Planning the production and deliveries for the local market. Management of the supply chain: direct shipments and warehouse replenishment. • Pricing: Developing the Price Lists. Optimizing the product range, prices and conditions. • Promotion and coordination: Developing the marketing plan for 4 brands (Continental, Gislaved, Barum, Uniroyal).
Sprachen
Deutsch
Fließend
Englisch
Fließend
Russisch
Muttersprache