Mag. Alexandra Vassileva
Angestellt, Director International Marketing Fabric Finisher, Henkel AG & Co. KGaA
Düsseldorf, Deutschland
Über mich
Experienced, strong communicator, high level of energy, passionate marketeer with 19 years within FMCG in different international, regional and local roles in sales & marketing with strong achievements record. Open for new challenges, optimistic and eager to learn and grow. Main areas of expertise- strategic and operational brand development and steering, very good commercial, business acumen, innovation management, consumer centric, media & digital know how, team build up, lead and mentoring, agility practice
Werdegang
Berufserfahrung von Alexandra Vassileva
Bis heute 4 Jahre und 3 Monate, seit März 2020
Director International Marketing Fabric Finisher
Henkel AG & Co. KGaAStrategische Markenpositionierung & Führung der drittgrößten Kategorie im Unternehmensbereich / Team Lead & Mentoring.
1 Jahr und 10 Monate, Mai 2018 - Feb. 2020
Director International Marketing Value für Money Detergents
Henkel AG & Co. KGaAStrategische Markenführung der zweitgrößten Kategorie im Unternehmensbereich, Team Lead & Mentoring, Erfahrung in Agility Team für disruptive Innovation
3 Jahre und 6 Monate, Dez. 2014 - Mai 2018
Marketing Director Int. Marketing Unit Hard Surface Cleaners
Henkel AG & Co. KGaASenior Brand Manager – Group Leader Hard Surface Cleaners, Int. Marketing Full brand responsibility of assigned brands, profit delivery & team managing and mentoring -> Developing growth global strategies (sales & profit) of assigned brand group -> Preparing inno pipeline for the category
Senior Brand Manager – Group Leader HSC & WC (Detergents Germany) Full brand responsibility of assigned brands, profit delivery, team managing & mentoring • Developing growth strategies (sales & profit) of assigned brand group • Responsibility for excellence in execution of launch/relaunch in the German market • Leading, managing and developing the assigned team
Brand Manager Laundry Specialties Full brand responsibility of assigned brands, profit delivery, team managing & mentoring (2 assistans + 2 trainees) • Developing growth strategies (sales & profit) of assigned brands • Responsibility for excellence in execution of launches/relaunches in the German market
2 Jahre und 9 Monate, Sep. 2008 - Mai 2011
Marketing Manger Detergents
Henkel Bulgaria EOOD
Marketing Manager – Detergents Bulgaria & Albania Responsible for Implementation of CEE brand strategies for BG & Albania, profit delivery, team managing & mentoring • Developing growth strategies of Henkel Detergent sales and profits in Bulgaria & Albania • Constantly improving market shares of Henkel brands in Bulgaria • Implementation and control of launches and relaunces in both countries & marketing budget control • Leading, managing and growing Detergent Marketing Team of HBG Main achievements:
1 Jahr und 4 Monate, Mai 2007 - Aug. 2008
Key Account Manager
Henkel Austria
KAM for dm-drogerie markt and Zielpunkt∕Plus Responsible for strategic and operational client planning: net sales, market share and budget planning • Yearly negotiations with the client and responsibility for implementation within the year • Promotional analysis (incl. Nielsen analysis), launch control • Category Management projects with customers and assortment decisions • Cooperation with Brand Management, Trade Marketing, Production planning, back office and sales force to guarantee excellence in p
3 Jahre, Mai 2004 - Apr. 2007
Brand Manager
Henkel CEE
Brand Manager Persil,medium brands CEE region (30 countries) Responsible for strategic positioning, marketing execution and profit delivery •Developed and executed marketing strategies in a fast-paced CEE environment •Co-led a cross-functional team (R&D, production, packaging, local marketing teams) to prepare and execute the launch of Persil Gold - the most successful Persil relaunch •Planed regional budgets, allocated advertising resources and media plans • Cooperation with 13 regional Marketing team
Ausbildung von Alexandra Vassileva
5 Jahre und 10 Monate, März 1997 - Dez. 2002
Volkswirtschaft
Ruprecht-Karls-Universität Heidelberg
Absatzwirtschaft Marketing
Sprachen
Deutsch
Fließend
Englisch
Fließend
Russisch
Gut
Bulgarisch
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