Alexandra Scherbich

Marketing Manager for Gulf Jobs Market, a jobs and news website with the focus on the Telecoms, IT, Oil and Gas and Banking and Finance sectors across the GCC.

Newly created position to establish online and offline marketing function. Project managed the development of the corporate website. Responsible for Sales promotions, sourcing new leads, creating and broadcasting monthly creatives

Enlarged the database by 2,000 new B2B clients (SME and Blue Chips) Significantly increased the active client base, contributing to £80,000 gain in annual gross profit Achieved an 20% response rate from highly targeted direct marketing initiatives

Developed research programmes, methodology, sampling design and managed 6 major projects including the first Exit Poll on Presidential Elections in Kyrgyzstan

Organised over 20 seminars Participated in several market feasibilities studies PR and media relations Administered the corporate web site Processed questionnaires in SPSS and prepared reports for the clients

Managing Marketing Communications; Analysis & Strategy for Marketing Communications; Sales Promotion & Management; Buyer Behaviour; Direct & Interactive Marketing; Public Relations & Reputation Management; Marketing & Media Research Management; Advertising Management & Brand Delivery;