Mag. Alexander Kariagin

- Lead generation worldwide across all marketing channels: websites, blog, SEO, online ads (Google, Facebook, LinkedIn, AppStore/Google Play), emails, content, PR, social media, online/offline events, public speaking, and webinars - Improvement of the company and products portfolio brand awareness - Business development tasks include marketing research for new industries and segments, strategies and tactics for entering new markets

- Lead generation: website, online advertising, SEO, email marketing, social media marketing, offline and online events - Brand awareness: PR, content marketing, corporate style

Lead generation through partners

- I have managed a team of ten marketing experts - The team generated leads across multiple marketing channels: website, blog, SEO, advertisements (Google Adwords, Yandex Direct, Facebook, VK), emails, content, PR, social media, online/offline events

- Operational activities for sales, marketing, and finance departments - Improvement of internal communication by setting up internal information systems - Marketing and sales data analysis

- Sales and marketing teams management - Marketing: lead generation through e-mail marketing, PR, SEO, Adwords, and offline events in USA/Europe - Sales: recruitment, education, motivation, sales process improvement - Executed against marketing budgets and sales forecasts - Reported to the Board on sales and marketing KPIs

- Sales and marketing departments management - Sales: recruitment and motivation of outbound sales team - Building a sales pipeline through cold calls, and LinkedIn contacts - Marketing: lead generation through website, SEO, email marketing, freelance portals, and offline events - Reported to the Board on sales & marketing KPIs

- Management of a sales department (active and inside sales) - Recruitment of sales executives - Marketing activities planning and execution - Business development

- Built a team of web designers and front-end/back-end software engineers - Internal business process development - Key account management for B2B/B2G projects - Preparation of tender documentation

- Internet marketing management - Online sales strategy development and implementation - Creation of the company websites - Lead generation, PR, SEO, online advertising, content marketing, email marketing, affiliate marketing

- Online sales, marketing, and PR - Marketing and PR strategy development and implementation - Budgeting - New markets penetration: France and Spain - Build an international marketing team of 4 specialists (copywriter, designer, advertising manager, PR manager) - Corporate website redesign - Marketing research to identify customer preferences and search for new markets - Design of marketing materials

- Advertising copies, articles and PR copywriting - Managed three PR agencies in Europe and the USA - Media relations and meeting with journalists at events in Madrid and Paris - Advertising campaigns management - Gathered user feedback for the R&D department

- Expand Pivot Point franchise network - Participation in offline events - Managed communications with Schwarzkopf Russia, Pivot Point USA, Pivot Point China (supplies), and Pivot Point distributors worldwide - Financial and managerial accounting - Business development of 18 schools, regular marketing & sales audit - Business planning - Channel/online sales of Pivot Point merchandise and services

- Managed a team of designers and front-end/back-end software engineers - Project management lifecycle: budgets, SRS, timelines, task lists, support documentation, customer relationship - Key account management activities - Recruitment and performance reviews

Credential ID 11876

Marketing, Management, Finance, Strategy, Investment

International marketing, Strategic Management, Marketing Management

Commerce, Marketing, International marketing, Internet marketing