Alejandra Perezmejia

Took part in the elaboration of a Trends & Market Study focused on a ten year development of the European Market, growth of key accounts, main changing factors and recommendations aimed to increase market share Assisted in hotel contracting campaigns for seasons Winter 07-08 and Summer 09 Participated in reviewing and analysing sales statistics from top accounts on a regular basis, evaluating and securing business referenced to the budget assigned to each account

Co-ordinated all aspects of the advertising activity for five offices in Europe: Germany, Italy, France, Spain and United Kingdom Monitored yearly budget allocation to each office and planning strategic media for Institutional Campaigns Supervised media contracting Budget preparation & strategic planning for Co-operative Nationwide Advertising Campaigns between the various European joint marketing partners / stakeholders and Mexican tourist destinations

Managed the execution of the approved Operations & Promotional Plan as per the annual budget assigned to the office Responsible for controlling the general office administration duties Prepared, completed and supervised periodical administrative reports Organised and participated in top events, trade shows, educational, road shows and press trips Developed and implemented the market intelligence area for the United Kingdom in co-ordination with head office

Active participation in the constitution of the Mexico Tourism Board with the preparation of relevant documentation needed by the House of Representatives. It was officially established in December 1999 Developed an Initial Marketing Plan addressed to major outbound markets Contributed in the bidding processes for major promotional activities such as advertising, public relations and direct marketing for the US & Canada markets. Participated in the creation of the first Marketing Committee

Formed part of the marketing team to develop a Marketing Study for the Copper Canyon, tourist project located in the state of Chihuahua. Active involvement in other projects as the Gray Whale, Mundo Maya and tourist destinations of: Cancun, Ixtapa, Loreto, Los Cabos and Huatulco Took part in international counselling programmes for countries like El Salvador, Colombia, Uruguay and Costa Rica