Alberto Ortega Moreno

Formulate company policies, directing and coordinating all departments. Develop and implement long-term goals and objectives to meet the objectives of growth and profitability. Develop, review, update and implement strategic planning, including sales, financial performance and the development of new products. Engineering and sales support for the development of new products according to customer and market requirements.

Provide leadership and direction for global sales and key account management of compact industrial vehicles used in municipal services, industry, green spaces, construction, civil works, agriculture and mining; with total company sales over 50 million Euros and 250 employees; with 10 million for Urban. Develop and monitor global sales targets and collaborate with General Manager on commercial policy development. Establishment of new market openings in Asia, South America, Europe and Australia

 Provided leadership and direction for sales, setting the global commercial policy in collaboration with the General Manager; set sales targets and monitor results for Spanish market.  Implemented focus change in the Urban Division, adapting commercial strategy to market needs through a profound analysis of the business and key markets. Key Achievements:  Identified key opportunities for new business, monitored key accounts, and managed successful negotiations for high level accounts.

Led start-up of company with development of business plan focused on quality of premium aluminum structures through engineering solutions for Architects and construction companies; with sales of over 2.5 million Euros and a staff of 25. Managed daily operations, purchasing, staff hiring and training, quality control, and business development. Long-term projects with oversight from onset of project to final contract agreement and completion.

Provided direction for Madrid Office and managed key accounts throughout Spain for a total of 50 million Euros for a company focused on engineering systems and processes with environmental applications with sales over 300 million Euros and over 1000 employees. Succeeded in increasing market penetration by 35% Improved customer satisfaction Established a sales training program, assigned territories and set sales goals, monitored performance of sales representatives.

 Managed sales for customers in Northern Spain and conducted presentations to explain the benefits of products, and developed new business opportunities. Key Achievements:  Developed key relationships with established accounts and identified new opportunities for business to increase sales by 20%.  Proactive in attendance at trade shows to learn of new products and technologies and ensure ability to service the changing needs of customers.