Akshat Bajaj

• Use data and analysis to define marketing campaigns. • Create marketing materials and campaigns. • Execute inbound and outbound campaigns, both online, by phone and through events, and collect data to continuously improve messaging and materials. • Support event management.

• Designed marketing and advertising strategies for the University of Alberta Go Abroad program. • Led a team of 35 volunteers to implement long-term and short-term marketing campaigns. • Assisted with event organisation and execution with events tailored for approximately 300-400 students. • Assisting in increasing participation in the program by approximately 20% from the year before.

• Forecasted financial specifications for the upcoming academic year by using data aggregation tools. • Led a team of volunteers to draft a budget of approximately $120,000. • Provided marketing and promotion strategies for events.

• Worked in a fast paced environment to develop social media marketing strategies and post online content. • Created the "Most Liked" Facebook post and succeeded to meet daily targets and deadlines.

Economics and Psychology