Adhi Goen

Oversee 4 Fairmont Hotels & Resorts properties across Asia Pacific on Internet Marketing and online presence optimization.

- Promoted from Assistant MARCOM Manager.

- Launch integrated web social media marketing channel; successfully boosted natural growth on Twitter with over 3,000+ followers from media, companies and travel industries (@beijingfairmont achieved top 10 in Beijing); generated over 1,000 clicks in two months time via HootSuite link building application. - Being the first Fairmont hotel in China, worked closely with medias introducing what Fairmont brand is all about, positioni

- Promoted from Public Relations Executive to Assistant Manager of Marketing & Communications. - Negotiated VOGUE China event, resulted in over CNY 100k paid room nights. - Compiled monthly MARCOM activities and set objective bar. - Worked closely with Revenue team to update and maintain content of the website. - Started property email marketing campaign project, with qualifying process, call-to-action and click through process. - Acting MARCOM Manager, directly reporting to Director of Sales & Marketing.

- Achieved an annual average of 23% publicity Beijing Market Share of Voice in 2007. - Handled Aston Martin Asian Highway Charity Drive (Beijing station), a historical drive from Tokyo to London. Coordinated press conference and trouble-shoot communications and logistic problem. - Handled and supervise high profile event and visit such as Richard Clayderman, Vitas and Jacky Cheung. - Co-organize IHG Beijing charity programs 2007 directing the cluster PR team, Resulted in total half million RMB donation.

- Market understanding on the Chinese and Expat higher society. - Setup branding standardization, identity, media press kit, sales kit, direct mailing program and media liaison. - Handled the collateral and guided website design; planning, organizing and directing photo-shooting. - Acting Membership Department supervisor during the absence of the membership manager, assist in setting and designing all membership management system and collateral. - Acting Guest relations - with Yosemite Residents, handle

- Handled the advertisement, collateral and e-marketing designs for the rooms and F&B outlets. - Handled the development of newsletter standards. - Ensure that graphic communications is inline with Novotel brand identity.

- Handled the advertisement, collateral (including designing the newsletter template as per brand guidelines) and e-marketing designs for the rooms and F&B outlets for both hotels. - Provide consultation in Food & Beverage photo-shoot. - Ensure that graphics is inline with Novotel brand identity.

- Build a Powerful Marketing Strategy. - Market Analysis, Market Segmentation, re-positioning products/business, Potential Analysis. - Customer Retention Strategies and Engagement Program. - Successful Marketing Strategies for New Products. - How to Create First Rate Branding, Advertising and Public