Adam Thorndike

As Global Social Media Manager I am responsible for delivering data-driven social ROI within a global organisation, involving the development and implementation of both country specific and a global strategy. An essential part of the role is designing and implementing effective training programmes to develop staff members in 101 countries to become online ambassadors for the business. Assisting in this process are full-time social media specialists in London, Dallas, Sao Paulo and Mexico City.

I work closely with the Group Social Media Manager in the running and co-ordination of all social media activity for Regus within Europe, Middle East, Africa and UK regions. My role is focused around developing and exploiting channels to communicate with the company’s target audience in the most efficient and effective way.

I was responsible to devising strategies to maximise the effectiveness of B2B and B2C client online activity, together with providing training on social media marketing to both staff and clients. My role required me to manage numerous high profile social media campaigns whilst continually reviewing and analysing performance in order to meet client objectives.

After breaking into the world of PR I decided to utilise my experience and harness my passion to work as a freelance PR consultant offering a service that met the demands of the digital market. I generated business from speaking at science fairs, networking across the UK and also through recommendations. Cookie PR offered a tailored service that I developed through my experience as PR manager at Creative Protege. Representing major organisations I ensured a strategic approach to traditional and online PR

Corporate communication, PR, Social media