Abel Antonio Yñiguez

Freelance consultant - Digital Marketing. Analysis, planning, creativity and branding. Commercial strategy and plans to grow the business model by caring our client's interest.

Supervision of the correct development in shop. Providers negotiation, pricing & margins analysis, assortment analysis, operating cycle improvement. Social Media Manager.

Unilever Foods team leader. Market research and analysis for each category & products, presentation of results and highlights opportunities. Issues Assortment matrix, SKU'S Scorecard, pricing curves, holistics cross analysis. Staff training in analysis system and strategic thinking. Support to Unilever Brasil, Paraguay and London. CatMan Awards - 2nd Place. Managed accounts: Unilever, Bayer, Andrómaco, L'Oréal, Diageo, AGD, SC Johnson.

Consultant Business plan designed for each account. Exhibition on Point of Sale. Follow of objectives by seller. Market analysis.

Category management, strategies plans with focus on increase the visitors and quality transactions. Opportunities development, commercial relationships B2B, campaigns by market segment. Marketing Online: SEO, SEM, Google Trends & Analytics.

Negotiation and providers development, costs & prices managing, competitors analysis, sell out actions, promotion, special actions in folders, stock analysis, products development, sells forecast, objectives by categories and accounts.