ALESSANDRO GHIDINI

BVB s.a.s. offers Consultancy and Interim Management support to Direct Selling and MLM companies in need to either expand or redefine their business, focusing on new market opening, restructuring and relaunching product development, marketing and commercial structures and devising new selling techniques

Cristian Lay is a privately owned Spanish Direct Selling company which produces and distributes in 15 European, Northern Africa and Latin America countries a wide range of fashion related products. The initial BVB s.a.s. Marketing Consultancy to create a New Marketing department turned into a long time assignment to cover all areas of the business, either to create or to restructure them and setting them up, including several new market start-ups..

Avon Cosmetics s.p.a. is the Italian subsidiary of Avon Products Inc. Responsible for Strategic Planning, Marketing, Sales Organization, Logistics and New Markets Development. And the overall management of the Italian business.

Responsible for the development and marketing of all products lines marketed in 7 European Countries, with special focus on the new product business program, heading a team of 6 Marketing Managers and 30 Product Managers. Purchasing responsibility for new products in South East Asia.

Account Executive, in CPV / Kenyon & Eckardt Italiana, the leading Advetising Agency of the ‘70s in Italy.