Mag. ALEJANDRA RIVAS

• Took full ownership of direct sales in the region • Gave support and advice to sales team in Colombia to reach exigent goals in the executive division • Successfully achieved excellent customer service and helped with the promotion and development of marketing activities

• Drive sales of educational programs through telesales and face-to-face interactions with potential customers • Provided excellent pre- and post-sales customer service to students by responding to client queries and advising customers • Developed and execute marketing campaigns and participate in offsite sales events • Operate in a truly international environment and a young team

• Analyze marketing and sales Reports and create strategies to increase sales in the modern channel of the company • Analyze shopper trends and design attractive and effective activation plans in supermarkets for the beverage and food unit • Coordinate operations in the POS of supermarkets and regional chains • Elaborate reports (Brand visibility, SOM, results) • Actively participate in the launch of new brands in the modern channel: design of strategy along with the marketing department

Scholarship Recipient - DAAD (Deuscher Akademischer Austauschdients)

Main subjects: strategic vision of service, relational sales, sales force training and CRM

Scholarship Recipient: $7,500 – Emerging Leaders of Americas Program

Special Recognitions: Best business plan in “Entrepreneurial Spirit Fair” among 27 groups / Scholarship Recipient - Academic Excellence 9th semester