Develop translation of the BU Football vision and strategy into a Go-To-Market (GTM) strategy considering market, account and consumer insights. Landing the BU Football GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Lead the business conversations with markets and accounts.
KEY RESPONSIBILITIES
GTM MERCH / SEGMENTATION
- Develop the translation of market and account opportunities to build short/long-term strategies for specific category areas (e.g., FTW, APP) in partnership with the category GTM lead
- Develop category range architecture for specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets and aligned with category GTM lead
- Partner with the channel / market representatives to ensure necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
GTM PLANNING
- Develop the creation of a BU GTM strategy that creates demand and drives market share growth
- Developing and handing over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP) across markets and channels, bringing together product, seasonal category activation and segmentation
- Develop useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
- Delivery of content, incl. translation into systems & decks
GTM MARKET INTERACTION
- Lead all business conversations for specific category areas/markets (e.g., FTW, APP) with markets and accounts in partnership with the market BU
- Lead the Integrated Business Planning (IBP) meetings for specific category areas/markets (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups, and reporting back to category GTM lead
- Lead market / account facing milestone meetings for specific category areas/markets (e.g., FTW, APP)
- Lead the implementation of seasonal GTM plans towards markets and channels
KEY RELATIONSHIPS
- Category General Manager (GM)
- Category SLT
- Finance SLT
- Market Category Lead
- Market Finance SLT
- Global Sales SLT
- Market Sales
- Embrace the adidas values to help shape the culture
- Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
- Fluent in English. An additional European language is an advantage.
- Strategic and able to influence cross functionally
- Ability to translate insights to actions
- Strong storytelling, presentation, and communication skills
- Leadership skills: inspirational, balanced, resilience, collaborative Knowledge of merchandising management systems
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree or equivalent education required
- 10+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
- 3-5 years of progressive experience at senior management level (market & global level)
- At least 2 years leadership of diverse and global teams, ideally in a matrix organization
- Previous global, wholesale, retail, digital/eCom, vertical experience in merchandising, buying
- Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.